Ten Chevy Cobalt Cars To Be Given Away New Years Eve

General Motors Corp.'s Chevrolet brand announced it will be giving away 10 new Chevrolet Cobalt cars New Year's Eve on live television. The Chevy Cobalt giveaway is to be part of the company's New Years Eve promotional program, reported a GM spokesman representing Chevrolet.

"We chose New Year's Eve as a platform again this year to express the ongoing revolution in a high impact and effective way," said Kim Kosak, Chevy's general director for advertising and sales promotions.

The marketing promotion, including commercials highlighting the Cobalt, Chevy Malibu, and the Chevrolet Uplander minivan, will be debuting New Year's Eve. Kosak added that the campaign is intended to introduce the new Chevy models to its 2005 lineup.The give away of the 10 Cobalts will be in conjunction with America's Party with Ryan Seacrest on the Fox network.